(Disclaimer: 2007 IntelliChoice® Inc. www.IntelliChoice.com)

Insurance Institute for Highway Safety

• Highest possible frontal crash test rating in its class

(Disclaimer: Based on Insurance institute for Highway Safety 40-mph frontal crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)

NHTSA

• Five-star rating in side-impact crash test
• Five-star rating in frontal crash test
• Highest NHTSA crash test rating possible

(Disclaimer:National Highway Traffic Safety Administration 2007 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)

(DISCLAIMER: Based on IIHS 40-mph 40% frontal offset crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)

NHTSA

Five-star Crash Safety Rating in frontal and Side-Impact Crash Test

(DISCLAIMER: NHTSA 2007 five-star rating for frontal and side-impact crash tests only. Frontal crash test ratings only meaningful when comparing vehicles in the same weight class. http://www.safercar.gov)

Intellichoice

• Best Overall Value of the Year
• Excellent Value
• Best Retained Value
• Lowest Maintenance Costs

(Disclaimer: 2007 IntelliChoice® Inc., www.IntelliChoice.com)

(DISCLAIMER: Not all Camry trim levels qualify. 2007 IntelliChoice® Inc. www.IntelliChoice.com

R.L. Polk

Best Selling Car in America for the past five years

(DISCLAIMER: Based on R. L. Polk & Co. total passenger new car registrations for CYE 2002-2006 in the U.S.)

Insurance Institute for Highway Safety

• Highest possible side-impact rating in its class
• Highest possible side-impact rating in the mid-size sedan class
• Highest possible frontal crash test rating

(DISCLAIMER: Crash test ratings only meaningful when comparing vehicles in the same weight class.)

NHTSA

• Top rating in the frontal crash test
• Top rating in the side-impact crash test
• Five-star rating in passenger's side frontal and side-impact crash test

(DISCLAIMER: NHTSA 2007 five-star rating for frontal and side-impact crash tests only. Frontal crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov.)

J.D. Power & Associates

• Highest Ranked Midsize Car in Initial Quality

(Disclaimer: Toyota Camry received the lowest number of problems per 100 vehicles among compact cars in the proprietary J.D. Power and Associates 2006 Initial Quality StudySM. Study based on responses from 63,607 new-vehicle owners, measuring 251 models and measures opinions after 90 days of ownership. Your experiences may vary. Visit jdpower.com.)

(Disclaimer: NHTS 2006 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov. Excludes convertible.)

(DISCLAIMER: Based on Insurance Institute for Highway Safety frontal offset crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org.)

NHTSA

• Five-star rating in frontal crash test

(DISCLAIMER: National Highway Traffic Safety Administration crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov.

Intellichoice

• An Excellent Value
• Smart Choice Retained Value
• Smart Choice Ownership Costs
• Smart Choice Fuel Costs

(DISCLAIMER: 2007 IntelliChoice® Inc., www.IntelliChoice.com; all models except XRS)

(Disclaimer: 2007 IntelliChoice® Inc. www.IntelliChoice.com)

NHTSA

• Five-star rating in driver's frontal crash test
• Five-star rating in side-impact crash test

Disclaimer: National Highway Traffic Safety Administration 2007 five-star rating for frontal and side-impact crash tests only. Crash test ratings only meaningful when comparing vehicles in the same weight class. 2007 Tacoma 4 Door. www.safercar.gov)

(Disclaimer: 2007 IntelliChoice® Inc. www.IntelliChoice.com)

Insurance Institute for Highway Safety

• Highest possible frontal crash test rating in its class

(Disclaimer: Based on Insurance institute for Highway Safety 40-mph frontal crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)

NHTSA

• Five-star rating in side-impact crash test
• Five-star rating in frontal crash test
• Highest NHTSA crash test rating possible

(Disclaimer:National Highway Traffic Safety Administration 2007 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)

(Disclaimer: 2007 IntelliChoice® Inc. www.IntelliChoice.com)

(Disclaimer: 2007 IntelliChoice® Inc. www.IntelliChoice.com; Subcompact)

NHTSA

• Five-star rating in driver's frontal crash test

(Disclaimer: NHTSA 2007 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)

(Disclaimer: 2007 IntelliChoice® Inc. www.IntelliChoice.com; Subcompact)

EPA

• America's most fuel-efficient car

(Disclaimer: See www.fueleconomy.gov)

R.L. Polk & Co.

• Prius is the #1 selling hybrid in America

(Disclaimer: Based on R.L. Polk & Co. total new vehicle registrations for CYE 2006 in the continental U.S.)

(Disclaimer: NHTS 2006 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)

Insurance Institute for Highway Safety

• Highest frontal crash test rating for minivans

(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test. 2006 Rav4 tested. Ratings only meaningful when comparing vechicles in the same weight class. www.iihs.org)

NHTSA

• (Disclaimer: National Highway Traffic Safety Administration five-star rating. Crash test ratings only meaningful when comparing vechicles in the same weight class. www.safercar.gov)

(Disclaimer: 2007 IntelliChoice® Inc. www.IntelliChoice.com)

(Disclaimer: Based on Insurance Institue for Highway Safety 40-mph frontal offset crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)

(Disclaimer: 2007 IntelliChoice® Inc. www.IntelliChoice.com)

Edmunds.com

• Editors' Most Wanted Compact Truck

Automobile Magazine

• Automobile Magazine 2005 All-Star Truck: Toyota Tacoma

R.L. Polk & Co.

• Toyota Tacoma - Best Selling Compact Pickup Truck in America

(Disclaimer: Based on R. L. Polk & Co. total new vehicle light truck registrations for CYE 2006 in the U.S.)

Insurance Institute for Highway Safety

• The highest-possible frontal crash test rating for small pickups
• Highest-possible frontal crash test rating in its class

(Disclaimer: Based on Insurance institute for Highway Safety frontal ofset crash test. Tacoma (Access Cab models) April 10, 2005. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)

NHTSA

• Five-star rating in frontal and side-impact crash test

Disclaimer: National Highway Traffic Safety Administration 2007 five-star rating for frontal and side-impact crash tests only. Crash test ratings only meaningful when comparing vehicles in the same weight class. 2007 Tacoma 4 Door. www.safercar.gov)

NHTSA

• Five-star rating in driver's frontal crash test
• Five-star rating in side-impact crash test

Disclaimer: National Highway Traffic Safety Administration 2007 five-star rating for frontal and side-impact crash tests only. Crash test ratings only meaningful when comparing vehicles in the same weight class.www.safercar.gov)

(Disclaimer: Based on Insurance Institue for Highway Safety 40-mph frontal offset crash test. 2007 Tundra Double Cab tested. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)

(Disclaimer: 2007 IntelliChoice® Inc. www.IntelliChoice.com; Subcompact)

Insurance Institute for Highway Safety

• The highest possible frontal crash test rating
• The highest possible side-impact rating in its class

(Disclaimer: Based on Insurance Institute for Highway Safety frontal crash test. Crash test rating of Good applies to Yaris Sedan with optional side-impact airbags, and side curtain airbags. www.iihs.org)