Integrity means following through on promises to support the next generation. Toyota is proving its dedication to community growth with a $75,000 donation to Music Will, benefiting nearly one million students across the country.
What Is Music Will?
This nonprofit aims to bring musical opportunities to one million kids throughout the United States. By providing professional recording studio time and the chance to perform for live audiences, Music Will helps students build technical skills and self-confidence. These programs expose young talent to a larger world, providing growth opportunities that stay with them long after the music stops.
Why Is Toyota Doing This?
Toyota believes that art and music are fundamental to the growth of young minds. By fostering creativity, they hope to inspire the next generation to design popular vehicles and lead future markets. By supporting children in underserved areas, Toyota is building a diverse talent pool that reflects the diversity of the consumers we serve, ensuring a more innovative future for all.
Music Provides an Outlet
At its core, music is a natural and safe way to express any emotion, from great joy to intense frustration. Music Will works because it is relatable to modern kids, making it a highly influential organization. Toyota’s partnership here helps reduce instances of crime and depression by providing a positive outlet, ensuring that individual growth isn't hindered by a lack of emotional resources.
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