This March, Dallas once again hosted the annual Rock ‘n’ Roll Half Marathon. The annual race saw over 15,000 runners participate, with many more coming out to cheer the runners on. This year, Toyota became the official vehicle of the Rock ‘n’ Roll Marathon and Concert Series, a sponsorship that will be parlayed throughout the U.S. until March 2016.
“The Rock ‘n’ Roll Marathon Series relationship is a great fit for Toyota,” said Ed Laukes, vice president, marketing, performance and guest experience, Toyota Motor Sales, U.S.A., Inc. “The designation as the official automobile partner of a property that marries sports and music, two of our customers’ passion points, was an easy decision for us. Toyota looks forward to forming a strong partnership with Competitor Group and the Rock ‘n’ Roll series.”
Bringing together runners, live bands, cheerleaders and a post-event headliner concert, the Rock ‘n’ Roll Marathon is a great event that engages runners and spectators in a fun and exciting race. At the start of the race this March, three of Toyota’s most popular models – RAV4, Highlander and Sienna – led the racers along the course. Toyota used this big moment before the race to announce its sponsorship of the popular event.
“We are proud to partner with Toyota, the world’s leading automaker,” said Bill Pedigo, a race official. “Together, we will help runners explore new terrain and enjoy the benefits of an active lifestyle. We are excited to work with Toyota to develop innovative ways to engage runners and fuel their journey through the entire Rock ‘n’ Roll experience.”
