Toyota stands as the world's largest automobile manufacturer, with a rich history spanning several decades. Let's explore how Toyota ascended to become a leading name in the automotive industry.
Early History
Toyota Motor Corporation began as a division of Toyoda Automatic Loom Works in Japan. In 1937, it was established as an independent company under Kiichiro Toyoda's leadership. During World War II, the company focused on producing vehicles for the Japanese military but faced the risk of closure once the war ended.
Toyota Motor Sales Co.
In 1950, Toyota founded Toyota Motor Sales Co. in Japan. By 1957, the company had expanded to the United States, establishing Toyota Motor Sales U.S.A. in Hollywood, California. Sales in the U.S. started in 1958 with 287 Toyopet Crown sedans and one Land Cruiser. While the Toyopet vehicles were criticized for being underpowered and overpriced, leading to their discontinuation in 1961, the Land Cruiser gained a reputation as a durable all-terrain vehicle and remained the sole Toyota model in the U.S. at the time.
Rise in Popularity
The release of the Toyota Corona in 1965 marked a turning point, designed specifically for American drivers, tripling the company's sales by 1966. In 1968, Toyota introduced the Corolla, which has become the world's best-selling passenger car.
By 1975, Toyota surpassed Volkswagen as the top import brand in the United States. Throughout the 1980s and 90s, Toyota solidified its position as a leading automotive manufacturer. In 1987, Toyota established the Lexus brand, launching its luxury vehicle line in 1989.
In 1998, Toyota's lineup expanded to include the Tundra, its first full-sized pickup truck, and the Prius, the first mass-produced gasoline/electric hybrid vehicle.
In 2003, Toyota introduced the Scion brand, targeting younger consumers with a youth-oriented marketing strategy. The company continued to grow throughout the 2000s and 2010s, producing popular models like the Tacoma and the Highlander.
Today, Toyota is the largest vehicle manufacturer globally, selling millions of vehicles annually. If you're interested in a Toyota vehicle, we have an excellent selection at Toyota of Richardson. Contact us today to learn more about the Toyota models available at our dealership.
